B.V.R. Mohan Reddy
Founder and Executive Chairman, Cyient

1. What is your perception of the Indian Electronic Systems Design & Manufacturing (ESDM) industry?

While we are a major player in the ESDM design sphere, we are lacking in the manufacturing area. We do not have a single commercial Semiconductor Wafer Fabrication (FAB) Manufacturing facility in India. Things are looking up in the manufacturing sector due to the Make in India initiative. According to the IESA, the Indian Electronic System Design and Manufacturing (ESDM) market will grow from US$ 76 billion in 2013 to US$ 400 billion by 2020, so here is huge potential for us to leverage and we must seize this opportunity.

2. What are the top 3 innovative trends Cyient sees in ESDM technology? 

  • The internet of Things (IoT) – It’s an area which every player in the ESDM industry is excited about. IoT will be a key driver for growth and innovation in the semiconductor industry. Technology advancements, Infrastructure availability, high customer demand and supply push by semiconductor industry have enabled IoT growth. Telecom carriers are expecting huge growth opportunity in IoT, especially in in case of devices that require mobility such as ‘Connected Cars’. Global companies are investing in strategic partnerships with R&D service providers for experimenting with IoT product roadmap.
  • Shift towards mid/low range smartphones – Consumers today are moving towards cheaper smartphones without compromising on capabilities. This shift will lead to the need for innovating smarter and cheaper electronics.
  • Advancement and growth of the medical device industry –The medical electronic systems market is driven by growing demand for lower cost systems and the higher price tag of more sophisticated hospital equipment in developed country markets. The significant growth in lower cost wearable medical systems that wirelessly transmit a patient’s vital signs to doctors via cell phones or the Internet and fitness monitors that are used as activity trackers has led to a significant demand for smarter and more efficient semiconductors.

3. How is Cyient positioned to serve the Indian Market?

Cyient acquired a majority stake in Rangsons Electronics in 2015. The acquisition has strengthened Cyient’s expansion into high-technology, design-led systems and solutions that’s in line with its S3 (services, systems and solutions) strategy. In line with “Make in India” & “Make for India”, Cyient is well prepared to Design, Develop and Deliver Products for Indian market.

Cyient adopts unified approach having full spectrum capabilities spanning into-

  • Electronics
  • Mechanical
  • Mechatronics

Our focused verticals are:

  • Aerospace & Defense
  • Medical Devices
  • Rail
  • Industrial

4. What would be the key market drivers in 2016?

  • IoT –Again, this is an industry which is seeing expenditure in trillions, with a potential $15 billion market to be created in India by 2020. Needless to say, IoT is a key market driver.
  • Growth in the automotive industry – Automotive sales are rising and cars are getting smarter and savvy. With growing awareness and increasingly stringent emission policies, Hybrid Electric Vehicles (HEVs) are on the rise and these vehicles pose a unique opportunity for the semiconductor industry. The increased need for, e.g., navigation and fuel efficiency for vehicles in the automotive industry, is driving the growth for electronic content per vehicle. As a result, semiconductor content in them will rise as well.
  • Further rise in smartphone sales – India is set to become the second highest user of smartphones in the world. This rise in the domestic market will be a key driver.

5. In your view, what should India’s focus be for the next 2 years?

The long term view would be to create a fab manufacturing industry in India. However, this is easier said than done. Over the next 2 years we can ramp up the PCB manufacturing facilities. Design, develop and lead to production of state-of-the-art sensors, weapon systems platforms and allied equipment of our Defence services

6. How does Cyient see India as a market?

India as a market has always been and will be a huge market. India is one of the largest consumers of electronics in the world and that itself leads to it being a very important market for us.

7. How does your company plan to leverage the unique needs of India in the various market verticals?

Cyient adopts a unified approach to cater to various market verticals through full spectrum capabilities spanning into-

  • Electronics
  • Mechanical
  • Mechatronics

Our focused verticals are:

  • Aerospace & Defense
  • Medical Devices
  • Rail
  • Industrial

8. Specify Cyient Products/Services/tools to highlight in the Member’s Corner?

Cyient provides leading-edge core solutions for Engineering, Data networks & operations, and Systems & Solutions. We create and deliver services, solutions that enhance your business agility. Solutions include product development, life-cycle support, process and network engineering, data transformation and analytics. We utilise a global delivery model. We operate in the aerospace, semiconductor, consumer, energy, medical, oil and gas, mining, heavy equipment, hi-tech, rail transportation, telecom and utilities industries. Whether you want to design innovative products faster, optimise R&D costs, improve time to market, enhance operational efficiency or maximise the return on investment in your networks, we are the right choice partner for you. We help you make a difference for your customer. This might be a quieter flight, a longer-lasting toothbrush, more robust broadband connectivity or more reliable GPS navigation.

We are proud of our robust internal processes. To ensure your IP security, solution quality and on-time delivery, we align with industry best practices and internationally renowned standards and frameworks. These include ISO 9001:2008, ISO 27001:2005 (information security), AS9100 C (aerospace), and ISO 13485 (medical devices).

9. What would be your mission and vision statement for the growth of the Indian ESDM industry?

Innovate, Design, Make for India to realize $440B Make in India opportunity. We have the opportunity in the market and these are exciting times for the Indian ESDM industry.

Chairman’s Profile:

B.V.R. Mohan Reddy is a visionary who has placed India on the global map for leading-edge engineering research and development (ER&D) services. Having established Cyient (formerly Infotech Enterprises) in 1991, Mohan Reddy pioneered computer-aided design/computer-aided manufacturing (CAD/CAM) solutions serving international clients. Cyient is consistently ranked among the top 15 IT services exporters from India. Cyient is also the largest independent exporter of high value research and development (R&D) services from India. 7 of the top 10 global aerospace companies, 5 of the top 5 global rail companies, 2 of the top 5 global semiconductor companies, 7 of the top 10 heavy equipment companies are Cyient’s customers.

The American Society of Mechanical Engineers (ASME) CIE division conferred the distinguished Leadership Award on Mohan Reddy in 2011. This is the industry’s most prestigious global award for engineering. Mohan Reddy was the first Indian and the seventh recipient globally. Mohan Reddy was conferred the Distinguished Alumnus Award by Indian Institute of Technology (IIT) Kanpur. It is the highest award given by the IIT to its alumni in recognition of their achievements of exceptional merit. He also received an Honorary Doctorate (Ph.D) from the Jawaharlal Nehru Technological University, Hyderabad, Honorary degree of Doctor of Science from the Andhra University, Visakhapatnam, and Doctor of Science Honoris Causa from KL University, Vaddesaram, Vijayawada. Mohan Reddy is a Fellow of The Institute of Engineers (India).

Mohan Reddy’s dedicated commitment to Corporate Social Responsibility (CSR) has made an indelible mark on the lives of many individuals and is an acknowledged contributor to community, state and nation. Through its “Adopt-a-School” initiative, Cyient touches the lives of over 10,000 underprivileged children. To promote digital education and inclusive growth, Cyient Foundation launched a Digital Library at the Akshara Vidyalaya School in Nellore District, Andhra Pradesh. Cyient continues to contribute to India’s growth story by setting up development centers in Tier-2 towns of Andhra Pradesh such as Visakhapatnam and Kakinada and has created over 1,000 technology jobs in Kakinada alone. Cyient won ICSI (Institute of Companies Secretaries of India) National Award for Excellence in Corporate Governance 2014.

Mohan Reddy is currently serving as Chairman of NASSCOM (National Association of Software & Service Companies), and has been a member of the Executive Council since 2003. At NASSCOM, Mohan Reddy laid the foundation of NASSCOM’s engineering services council (ER&D Forum) through a range of initiatives, including instituting industry research on ER&D services. In his previous role as Vice Chairman, NASSCOM, he was credited with establishing the Member Connect program. Mohan Reddy has also served as the Chairman of the Confederation of Indian Industry (CII), Southern Region (2008-2009). Mohan Reddy is also Director of T-Hub, the largest incubation centre in India for start-ups by Government of Telangana. Mohan Reddy has immense passion towards promoting education in India. Towards this, Mohan Reddy serves as Member on the Board of NIIT University, Neemrana; Member of Centre for Innovation and Entrepreneurship at lIlT, Hyderabad. The Honorable President of India in his capacity as the Visitor of IIT-Hyderabad, has nominated Mohan Reddy Chairman of the Board of Governors (BoG), IIT-Hyderabad for 2012-15 and re-nominated for 2015-18.

Mark Burr-Lonnon
APAC and EMEA Business
Senior Vice President

Company Name: Mouser Electronics

Founding Year: 1964

Headquarter & other offices: HQ in Dallas -Fort Worth Metroplex, Texas; USA. Total of 21 branches worldwide

Founder/Key person: Glenn Smith, who is now Mouser’s President & CEO

Total headcount: More than 1,600 employees

Achievements of the company: Ranked in the Top 10 for authorized Global Distributors in terms of Global Revenue. Recipient of the NorthFace Scoreboard Award for 2014, 2013 & 2012 for Customer Service Excellence; Winner of the Chamber of Commerce Large Business Award; Winner of the Texas Workforce Commission Employer of Excellence Award, etc.

Clients’ names: A fully franchised/authorized distributor, representing more than 500 manufacturer partners and distribute their newest products and technologies. Key partners include Texas Instruments, Analog Devices, Microchip, Intel, Maxim, TE Connectivity, Molex ,Vishay, Kemet, AVX, Murata etc.

1. How does your company plan to leverage the unique needs of India in the various market verticals? How does Mouser see India as a market? How is Mouser Electronics positioned to serve the Indian Market? 

India is one the fast growing electronics system design manufacturing (ESDM) industry. Currently 65% of the Indian demand for electronic products is met by imports and with the growing need of the Indian market at every level, we put the needs of our customers first. We specialize in answering the component needs of the electronic design engineer and buyer by providing them with the newest semiconductors and electronic products from more than 500 manufacturers. Mouser is the industry NPI (new product introduction) leader. We make it a priority to stock and distribute the newest products to give our customers a speed-to-market advantage.

We work in close partnership with all our manufacturer partners to provide the fastest, easiest access to the industry’s newest technologies. Every customer gets full and complete service every time. Our goal is to provide excellent customer service along with technical support for buyers and engineers worldwide. We offer 21 Customer Support Centers worldwide to provide customers with technical support in local time zones and language. We believe this localized support is a key differentiator for us. We have an office in Bangalore, for example, to service our customers in India.

Distributors increasingly are focusing more on their areas of expertise, such as NPI, Volume MRO, etc. and this allows suppliers to focus their efforts on the area of excellence of each distributor. Mouser has become the key distributer for NPI efforts with suppliers and customers alike. In some regions authorized distribution is still developing as the prime route to market but this is globally the most popular route to market and strengthens each year in every region of the world. Mouser is unrivaled in its focus on NPI and the ability to bring the latest technologies to every region of the world.

2. Your views on competition in the industry you are majorly serving in? Mention the USP of Mouser Electronics that differentiates it from its competitors? 

At Mouser, we cater to design engineers and buyers with fast delivery across the globe in 1-4 days. There are no minimum orders on in-stock merchandise. For example, we take great pride in providing our customers with the newest, genuine authorized semiconductors and components for their prototypes and projects. Also, we are an authorized distributor for every component stocked from more than 500 manufacturers. All our components are obtained directly from the original manufacturer or through authorized channels.

Our website is widely accepted as a Global Leader for product information and content, as well as product search and inventory. Our competitors have a range of focus with some focused on volume/NPI and MRO, and typically more than one of those. This requires a different focus. We believe our focus on NPI and small/medium volume sets us apart as a model that delivers best-in-class service, on its promises and does not try to mix the very different service offerings needed in each area.

3. Specify Mouser Electronics Services/tools to highlight in the Member’s Corner? 

Our comprehensive multi-lingual website, Mouser.com, is central to our global business. We offer several services and tools online that help customers through their buying process. For example, our advanced BOM (Bill of Materials) tool allows customers to upload their materials and receive real time pricing and delivery. Our Project Manager, Cart/Project Share make it simple for engineers and buyers to save projects and share instantly.

Online, Mouser has several places that engineers can quickly go and research new products and applications & technologies – www.mouser.com/new or www.mouser.com/applications. The Mouser Newest Products site provides detailed, technical information that can be viewed by category, manufacturer or by week.

Another major resource to further help our customers are our MultiSim BLUE tools, introduced in partnership with National Instruments. Available via download at Mouser.com, MultiSIM BLUE is a fully-integrated circuit design tool to provide engineers with a simulation environment using Mouser’s wide selection of products, including the newest in analog and mixed-signal ICs, passive components, discrete semiconductors, power management ICs, connectors, and electromechanical components. The tool is fully integrated with BOM and cart purchasing capabilities.

4. What are the top 3 innovative trends Mouser sees in ESDM technology? 

Right now, the strongest areas are automotive/transportation, sensor technology, telecommunication and power. In each of these areas, we continue to look for new and exciting products to stock and promote, both with our current supplier base as well as with potential suppliers with products or technologies in these areas.

The automotive/transportation market place is seeing continued growth. Mouser continues to stock and promote products that are targeted at that market space. The Internet of Things (IOT) frenzy is still a driving force as well, and we are seeing great growth in two primary design products related to IOT: microcontrollers and sensors.

5. Is Mouser planning any investments in India? If yes, in which areas? 

IT support globally, more customer service, more marketing investment in India.

About the Author
Mark Burr-Lonnon

Senior Vice President
of APAC and EMEA Business

Mark Burr-Lonnon, Senior Vice President of APAC and EMEA, helps guide Mouser Electronics’ strategic as well as day to-day international efforts. In 2008 Burr-Lonnon transitioned over to Mouser from its parent company, TTI, Inc. Under his and Glenn Smith’s shared global vision and direction, Mouser has quickly grown from a small, U.S. electronics distributor into a global player focused on servicing the unique needs of design engineers and buyers worldwide.

In addition to planning, directing and coordinating Mouser’s global growth and expansion activities, Burr-Lonnon provides a leadership role to his multi-cultural global management team. Furthermore, he takes an active role in cultivating relationships with current and potential electronic component suppliers, top industry organizations, trade shows, and media relations. Plus, he is instrumental in ensuring Mouser’s supplier base and product portfolio are in alignment with supplying the divergent global demands of design engineers and buyers across Europe, Asia-Pacific and other strategic world markets.

Today, Mouser has 21 Customer Service Centers strategically positioned around the globe, providing local language, currency and same time-zone support. Plans for opening more in the near future are also in progress. In addition, the website has been expanded to support 17 different languages and 20 international currencies. Now, Mouser ships globally to over 500,000 customers in 170 countries. Over a short span utilizing Burr-Lonnon’s added expertise, the company’s international business has grown from under $20 million to more than $400 million (U.S.) annually.

Burr-Lonnon brings a wealth of global electronics distribution experience – totaling over 27 years. Prior to joining the Mouser and TTI executive team, Burr-Lonnon amassed an impressive track record serving in key global leadership and marketing roles for Yageo (previously Philips Components), Avnet, Plexus, and STC Electronic Services (now Arrow).
Throughout his career, Burr-Lonnon has become adept at managing the many complexities of international business and forging strong industry relationships.

His early career was in the U.K. and Europe, but the last 12 have been USA based. Burr-Lonnon is a devoted husband and proud father of a teenage daughter. At home in Texas, he can be found enjoying a few rounds of golf, swimming, watching sports, or getting his ski fix at some faraway mountain resort.

John Skenesky
Vice President and General Manager

1. What is your perception of the Indian Electronic Systems Design & Manufacturing (ESDM) industry?

There is a significant amount of work being done in India in the research, development and design space, However there needs to be a thrust to boost manufacturing to be more globally competitive. We expect that with the new government, there will be a clear direction. This in turn will increase investments into the country in the technology space.

2. What are the top 3 innovative trends TRS-RenTelco sees in ESDM technology?

As mobile devices becoming increasingly prolific around the globe we will see a fast ramp in the number of connected devices per capita. In addition to the robust wireless networks required to keep these devices connected we have the challenge of reducing power requirements and making the devices easy to use. Companies undertaking research and development in the design centers across India are constantly faced with tight budgets, short time to market and rapidly changing technology. Testing and debugging these products has become increasingly more complex often requiring very sophisticated high-cost equipment. To address the increased cost of their test equipment Engineers are being tasked with finding new and innovative ways of reducing their cost of test.

3.  What part does India play in the overall technology strategy and marketing strategy of your company??

Our presence in India is an important part of our global strategy. We are building in-country competence to address regional markets in India and South East Asia from our office in Bangalore. With a focus on the MNC design centers in India we provide very sophisticated, high-cost, electronic test and measurement equipment on a for hire basis for only as long as the equipment is needed. This provides engineering teams to pay a fraction of the cost of the equipment and only incur this cost when a chip or device is actually in the design, validation or debug stage of development. When the testing capability is not expected to be needed for a period of time the equipment can be returned to TRS-RenTelco and hired again for the next need. In addition to cost savings this provides and incredible amount of flexibility in the test design by providing the ability to meet the any required test design without being limited to the capabilities of the test equipment owned.

4. How do you place the competency of Indian product and design companies as compared with MNCs?

Indian product design companies are well positioned to do design and validation activity for their global customers. TRS RenTelco is a part of their eco-system in India and around the globe providing rental solutions for electronic test and measurement equipment to support this activity.

5. What would be the key market drivers in 2014 ?

Smartphones, wearable technology, integration of health parameters on these devices. We also see a constant push to reduce the power requirements of these devices.

6. In your view, what should India’s focus be for the next 2 years?

End to end product design and bringing product and sub-system manufacturing back to India.

7. How does India fare with regard to innovation in the semiconductor domain?

Most of the work being done in India is a small portion of the overall chip/system design. We hope to see more work being done at a system level.

8. What would be your mission and vision statement for the growth of the Indian ESDM industry?

For India to further develop and build on its capability to design, validate and manufacture electronic systems and it’s ecosystem to support this direction.

9. What are the key verticals addressed by TRS-RenTelco in the next three years?

  • Semiconductor and RF design companies
  • Aerospace and Defense
  • Telecommunications

About the author
John Kenesky

Vice President and General Manager

John Skenesky was appointed Vice President and General Manager of TRS-RenTelco in November 2011. He previously served as the division’s Director of Sales and Product Management from June 2007 to November 2011 and Director of Operations and Product Management from June 2004 to June 2007. Mr. Skenesky joined the Company in 1995 and served in branch management and sales roles for the RenTelco division. Prior to joining the Company, Mr. Skenesky served in lab and product management roles at Genstar Rentals from 1991 to 1994. He also served in the United States Navy from 1984 to 1990 as an electronics technician on submarines. Mr. Skenesky received his M.B.A. from Texas Christian University in 2007.