IESA WINWire Sep 05 - Sep 11, 2015
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10th Anniversary

electronica India 2015 and productronica India 2015 Set for Unprecedented Success
Source: Bisinfotech; September 5, 2015

electronica India 2015 and productronica India 2015 is all set for an innovative trio journey from 9th to the 11th of September 2015. The event is appreciated by the stakeholders as it takes a 360 degree view of electronic manufacturing industry as a whole, all under one roof. Even now, approximately two months before the trade fairs, 100% of the exhibition space of electronica India 2015 and over 80% for productonica India 2015 has already been sold out, with a fast developing waiting list of eager exhibitors who would not like to miss the bus.

electronica India 2015 and productronica India 2015 will feature knowledge sharing sessions to meet the needs of the growing Indian electronics industry. The sessions will be led by industry leaders who would add value by sharing the knowledge on various domains and in addition to these sessions, the second edition and exclusive pavilion on strategic electronics for defence and aerospace – DEFTRONICS jointly organised by IESA and MMI India will be powered by key industry people.

Only 25% manufacturing companies plan capacity addition in next 6 months: FICCI poll
Source: The Economic Times; September 6, 2015

A Ficci poll has revealed that the manufacturing sector is expected to witness subdued investment for a few more months, with only 25 per cent companies planning capacity addition in the next six months. "Delay in regulatory clearances, poor demand conditions and high cost of borrowing are some of the major constraints which are affecting expansion plans of the respondents," the survey said. Moreover, hiring outlook seems pessimistic in coming months as around 79 per cent companies surveyed are not likely to hire additional workers in the next three months. This proportion is slightly less than that of the previous quarter (80 per cent), but still remains too high. Noting that weak export outlook is weighing on manufacturing growth, the survey said "the manufacturing sector, as in the previous quarters, is expected to witness subdued investments at least for a few months more... only 25 per cent respondents reported any plans for new investments in the next six months, a slight dip in the last few quarters". As much as 75 per cent respondents said they do not have any plans for capacity addition for the next six months, as against 73 per cent and 74 per cent in Q4 and Q3 of 2014-15, respectively.

Driving innovation through R&D to establish India as a global manufacturing hub for auto components
Source: ET Telecom; September 6, 2015

An automobile is a melting pot of all the leading and sophisticated technologies known to mankind. And rightfully so as automotive and auto components companies lead in research and development (R&D)—spending more than US$100 billion on R&D annually, being the leading patent recipients—serving as the leaders in driving innovation and technology. As the pinnacle of consumer products, an automobile serves a gamut of consumer needs that go much beyond transport. For example, the technology that goes into a smartphone is just one aspect of an automobile’s in-car entertainment and communications needs. When combined with the safety needs of occupants, or increased fuel efficiency to help with depleting resources, or the processes for efficient and sustainable manufacturing, the stress on continued research and innovation in the automotive sector stands pronounced even more, and is poised to trend upward. In the automotive sector, India is fast becoming a dominant global player for R&D. Global car majors are not only ramping up production facilities to serve the domestic and export markets, they are also majorly investing in R&D to tap into India’s acclaimed IT and engineering prowess. With India fast becoming a hub for R&D, it already boasts of more than 30 automotive R&D centres, 85 percent of which have headquarters in Europe.

Bengaluru electronics start-up launches most advanced wireless charging pad
Source: EE Herald; September 7, 2015

These days in electronics engineering, developing a product is more about timely pulling of right pool of resources along with having some great technology. Although technology inventions helped companies to have a strong foothold, but for a longer run, it is more of management of resources. The most important is the team of good electronics design engineers. To give an example of a startup with such strategy, the Bangalore-based power electronics start-up PowerSquare has developed a wireless charging pad, which is more convenient to use compared to other in the market. The wireless charging tech is not something new. The team at PowerSquare has understood the market requirements of wireless charging applications, and could successfully launch a product by leveraging the best resources around the world in developing this needy product. The product named "Tango" wireless charger is a result of combination of, Indian electronics product design skills, American semiconductor chips, and the Chinese electronics manufacturing and also there are good number of made in India passive/mechanical components used in this product. This is a good example of how Indian start-ups can do well in the area of so called electronic system design and manufacturing (ESDM). Designing a physical product is not easy where lot of minor things such as a small connector, and such many mechanical design challenges sometimes become a stumbling block.

Tech challenges and the India opportunity in IoT era
Source: The Financial Express; September 7, 2015

The era of the Internet of Things (IoT) is pegged to be the next big transformation set to revolutionise our lives. It is exciting to know that one can start the car or open the doors to our homes via a smartphone, and that everything from the refrigerator to traffic signals will be connected to the Internet, transferring data seamlessly to enable an intelligent and smart economy.

The government’s plan to build 100 smart cities, and the launch of the Digital India programme should provide an impetus to the uptake of IoT applications. Predictions put India’s share of the IoT pie at 5-6% of the global industry. The IoT framework released by the department of electronics & IT aim to create a $15 billion market by 2020, potentially leading to the growth of connected devices from the current 200 million to 2.7 billion by 2020.

Keysight bags 4G network test deals from Reliance Jio, Bharti Airtel
Source: ET Telecom; September 7, 2015

Keysight Technologies, a US-based test and measurement equipment provider, has bagged 4G network testing deals from India's top telco Bharti Airtel and Mukesh Ambani's Reliance Jio Infocomm, a person familiar with the matter told ET. The financial details of both these contracts are however not known while the company refused to share the value of the two deals. Analysts however estimate it to be roughly around Rs 100 crores each and added that such contracts would require field gear, which is often optimized to detect blind spots. Both these operators - Bharti Airtel and Reliance Jio - have chosen Keysight network test hardware products, including software and leveraging company's expertise to equip their design and test labs for their fourth-generation (4G) technology supporting both FDD and TDD plans, the person said. Bharti Airtel and Jio are betting big on fourth generation (4G) technology for high-speed data services and are set to compete with each other fiercely for market dominance in India. The former has launched services at around 300 cities and towns while Jio with an estimated Rs 100,000-crore investment plans to go pan-India, covering nearly 5,000 cities and towns with 4G services in December this year.

Training Can Improve Productivity in a Manufacturing Unit
Source:; September 7, 2015

The Electronics Sector Skills Council of India (ESSCI) in association with YB Tecsolutions Private Limited recently organized a seminar on job roles and potential of training on operations and maintenance of SMT machines and Electronic Manufacturing Services (EMS). The purpose of the seminar was to highlight the necessity to enhance skill development in the domain of EMS. With India gearing up become one of the biggest electronic manufacturing destination globally, it is imperative to have the right skill sets in the country.

The seminar was attended by experts from government, electronics industry and associations who brainstormed the way forward in making India one of the favoured electronic manufacturing destinations.

According to S K Vyas, Scientist ‘E’ and Additional Director in the Department of Electronics, the government has come out with various schemes which encourages skill development in the ESDM sector. He also described about the government’s New Electronics Policy which highlights the importance of ‘Digital India’ programme.

Samsung Electronics says high-end smartphones will help company sustain leadership position in India
Source: Economic Times; September 8, 2015

South Korean handset maker Samsung Electronics said its latest high-end smartphones under the Galaxy S and Note series will help the company sustain the leadership position in India's premium segment, where it competes with Apple, Sony and LG.

Samsung had 45 per cent of the volume market share in the premium segment in July this year, according to GfK, a German market research firm that analyses retail sales in cities and towns with 50,000-plus population. The firm ranks Samsung as the leader in the country's fast-growing smartphone market with a more than 40 per cent market share.

"The overall market is growing rapidly, but our own growth rate is outpacing the industry growth rate, by virtue of which we are further consolidating and growing our market share," Asim Warsi, vice president for mobile & IT at Samsung India Electronics, told ET. "We are witnessing double-digit growth across categories, including premium smartphones."

Opportunities in the Indian e-tailing eco-system
Source: Economic Times; September 8, 2015

The Asia-Pacific region has emerged as the strongest e-commerce region in the world according to a report released by Ecommerce Europe; with B2C e-commerce turnover of $567.3bn in 2013, Asia-Pacific surpassed both Europe ($482.3bn) and North America ($452.4bn). In comparison with 2012, Asian-Pacific B2C e-commerce turnover grew by 44.6%, the highest growth rate of all regions.

Based on an analysis of current e-commerce market size (2013) and projected e-commerce growth rate (2013-2017), India emerges to be one of the most attractive markets in this region with a forecasted growth rate of 23% and an estimated market size of $16.3 bn in 2013. Industry experts estimate that the Indian e-commerce market will reach $50-70 billion by 2020.

This rapid growth of e-commerce in India has created the biggest disruption in the retail industry.

Demand side drivers: The disruptive growth in the Indian e-tailing landscape will be supported by strong demand side drivers including
Increased discretionary spending by consumers Higher number of internet users spending time online Increased affordability and penetration of smart devices such as smart phones and tablets Increasing penetration of internet enabled services Increasingly innovative business models of mobile service providers

Make In India: Sony Will Make Xperia Phones In India; Dell May Invest In Smart Cities; Aricent To Infuse $500M
Source: (blog) ; September 7, 2015

The push for Make in India initiatives is now even stronger, as global biggies are planning up their expansion plans inside India. Here is a summary of the biggest news related with Make in India this week:

Sony Will Now Make Xperia Phones In India

The onslaught of Chinese phone companies in India, using Make in India’s excellent platform, has now tempted Sony to follow suit. As per media reports, Sony will soon start manufacturing their best-seller series Xperia in India.

Reportedly, Foxconn may be contracted to assemble their phones in India, and later manufacture them as well.

Along with Xperia, Sony also plans to manufacture a sub-Rs 10000 smartphone, which would be solely targeted for Indian customers. As per senior industry experts, the first batch will roll out by the end of 2015.

Investment proposals worth over ₹50,000 cr announced on Day 1
Source: Business Today; September 9, 2015

Investment proposals totalling more than ₹50,000 crore were announced on the first day of the Global Investors Meet 2015 on Wednesday. These are spread across renewable energy, financial services, automobile and IT.

The proposals announced are just a sample of the total investment proposals to be announced formally at the conclusion of the event tomorrow. The State Government had set a target of tying up investments amounting to about ₹1 lakh crore and this has been exceeded significantly, say officials.

Gautam Adani, Chairman, Adani Group, told media persons on the sidelines of the event that his company plans to invest ₹15,000-20,000 crore in Tamil Nadu over the next few years. It will cover a range of sectors including thermal power, ports and renewable energy.

HCL plans to invest more than $1 billion (₹6,000 crore) over the next five years in southern Tamil Nadu. Shiv Nadar, Chairman, HCL, announced the company has identified Madurai and Tirunelveli as major centres for growth. HCL has so far invested over ₹6,000 crore in Chennai and Coimbatore development centres. It employs 75,000 persons in India and 1.10 lakh globally.

Government Places Rs 2 Lakh Crore Defence Order Under Make in India
Source: The New Indian Express; September 9, 2015

Government has placed Defence order worth Rs 2 lakh crore under buy and Make in India category to boost local manufacturing sector, a senior government official today said.

"In the last one year, Rs 2 lakh crore worth order has been already placed under buy and Make in India category. This itself precludes a larger role of foreign investors and gives greater flexibility to domestic industry to participate in Defence order," DIPP Joint Secretary Shubhra Singh said whilespeaking at Electronica India event here.

She said that among 25 sectors identified for Make in India campaign, Defence and aerospace is being increasingly looked upon as one of the most promising segments to push indigenous manufacturing.

As per a report by India Electronics and Semiconductor Association in partnership with Roland Berger, Indian aerospace and defence market is the 7th largest globally with strong demand emanating across the triad of user services.

DEFTRONICS 2015 makes a strong pitch for Make in India and research
Source: Governance Now; September 10, 2015

There is vast scope in research and development (R&D) and Make in India campaign provides best platform to launch it. This was highlighted in a study paper released at DEFTRONICS 2015, an initiative from India Electronics and Semiconductor Association (IESA), being held in New Delhi. The IESA-Roland Berger (a leading global strategy consulting firm with immense expertise in defence) whitepaper titled ‘Defence Electronics Market - Perspectives and Recommendations’ indicates that the defence spending has been budgeted every year & it has never seen contraction but has always had an upward trend for the past 18 years. However, India’s spend on military R&D is less than 2% of global expenditure on R&D.

M N Vidyashankar, president of IESA said, “India is the 7th largest A&D (aerospace and defence) market globally and a lion’s share of the market needs have been historically addressed by imports. Despite our defence budget increasing significantly year-on-year for the last few decades, very little has happened to strengthen the domestic A&D design and manufacturing capabilities. As our country is steadily transforming itself as a global superpower, defence self-reliance has become imperative in the recent times. Realising this pressing requirement, we have collaborated with Roland Berger - one of the leading strategy consultancies worldwide to deep dive in to India’s A&D ecosystem challenges and propose the way forward.”

Defense electronics is a sunrise area: DeitY secretary
Source:; September 10, 2015

The defence electronics market is going to be the sunrise area for Indian manufacturers, JS Deepak, Secretary, Department of Electronics and Information Technology (DeitY) said, adding that Intellectual Property Right and research and development (R&D) activities are the priority areas to make Digital India a success.

"Research and development for IPR development is going to be the life of this sector. I urge industry to take this message that unless we develop IPR in the long run we are not going to be able to penetrate high value of electronics," Deepak said at the DEFTRONICS 2015, organized by India Electronics and Semiconductor Association.

Of India's total budgetary allocation, the armed forces' share in 2015-16 is 13.88%, or Rs 2.46 lakh crore. Nearly Rs 1 lakh crore of this is earmarked for equipment component, including about Rs 70,000 crore for electronics procurement, which is largely dependent on imports.

As a part of Make in India campaign, the government is looking at indigenous manufacturing of defense electronics.

Recently, Israeli defence companies such as IAI, Elbit and Rafael have said they are keen to manufacture defence equipment through joint ventures with Indian players.

India's defence electronics market pegged at over $70 billion
Source: Business Today; September 10, 2015

Here are some more numbers that would make Indian companies associated with defence production salivate. India's defence electronics opportunity can total more than $70 billion over the next decade and a half, a white paper by consultancy firm Roland Berger and industry lobby body India Electronics and Semiconductor Association (IESA) states. The paper was presented today at Deftronics 2015, a conference of aerospace and defence stakeholders.

Defence electronics spending in the emerging nations of China, Russia and India are growing fast and by 2022, all the three countries could command a market share of five per cent each, from about two percent in 2012, the paper says - today, the United States and Europe hold the dominant market share of global defence electronics.

The opportunity for electronics in defence systems in India is spread across both standalone equipment (about $18.5 billion) as well as at a sub-system level. The chunkier pie is here - at a sub-system level, the total electronics opportunity is estimated to be over $58 billion in the next 12-15 years. The land systems opportunity for Indian companies is around projects such as the infantry combat vehicle, main battle tank, artillery and launcher programmes. The naval opportunity is around platform programmes of conventional submarines, frigates, aircraft carriers and support vehicles. In the Air Force, the market could open up around supplies to fighter and transport projects.

Compiled by IESA Research

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