President, Chief Executive Officer and Chairman of
Microchip Technology Inc.
1. How does Microchip see India as a market?
Microchip sees huge potential in India as a market.
Microcontrollers offer mass market solutions in many diverse
industry segments consisting of consumer, automotive,
industrial, telecommunication to office automation. The
requirements range from 8-bit microcontrollers with low power
consumption to 32-bit high-end microcontrollers with enhanced
capability and cost effectiveness. In addition, our analog and
interface products, wireless and RF devices, memory and
Flash-IP solutions complement the microcontroller core very
Our sales and technical offices are located in Bangalore,
Delhi and Pune and we have regional training centers in each
of these locations to help and support our customers. Together
with our distribution partners, we have a team of 120 sales
and technical representatives spread out in 40 different
locations to serve our customer base of nearly 1,000
2. Is Microchip planning any investments in India? If yes,
in which areas?
Microchip continues to invest in India. Besides having a local
sales and technical presence, we have established a design
center called the India Development Center (IDC) since 2000
and which was expanded and moved to Whitefield in 2008
occupying an area of 65,000 square foot.
We invest heavily in training our staff which currently stands
at a headcount of over 200. Our engineers are trained locally
as well as overseas at our headquarters in Chandler, Arizona.
We are also very dedicated to customer training. Besides the
day-to-day regional training centers, we regularly conduct
technical roadshows to reach out to our customers in the more
remote areas. This year from January to March, we will hold
our 2nd Embedded Designer’s Forum in nine cities, which is a
one-day technical seminar. We recently successfully completed
our 7th annual MASTERs technical training conference
(Microchip Annual Summer Technical Exchange Review) in
November last year in Bangalore and Mumbai, which was attended
by approximately 300 engineers. Lastly, as students are
leaders of tomorrow, we regularly teach microcontroller design
classes at six leading educational institutes including VTU (Visveshwaraya
Technological University), College of Engineering Pune and
Anna University. Collectively, Microchip has trained
approximately 10,000 engineers and engineering students in
India last year. We are committed to the long-term growth of
India and the region.
3. What part does India play in the overall technology
strategy and marketing strategy of Microchip?
Designs from India are responsible for 20 per cent of our
revenue worldwide. Engineers at the IDC work on IC designs,
mask layout, applications, software and tools development. The
Center has developed products based on the PIC18 and PIC24
architectures, and customer applications. We also operate an
international call center and technical helpdesk to provide
immediate local and overseas customer support. We have a team
of marketing engineers who launch both local and global
4. What are your expectations from the IESA Vision Summit
IESA is a great platform that offers innovation and at the same
time acts as a catalyst for the growth of the India
semiconductor industry. We are happy to be part of this
program and contribute to the overall success of the event.
Through IESA Vision Summit 2011 where this year’s focus is on
Electronic Systems Innovation – India’s Opportunity To Drive
Global Markets, we will share our experience in developing
products and technologies that are increasingly being adopted
in many industrial and end consumers’ applications worldwide.
Additionally, we hope to meet and connect with our customers
and meet new business associates at the Summit.
Author of the article is Steve Sanghi
Profile : Steve Sanghi has been the President of
Microchip Technology since 1990, CEO since 1991 and the
Chairman of the Board of Directors since 1993. Sanghi is a
member of the Board of Directors, Xyratex Ltd., a member of
the national Board of Directors of FIRST® Robotics and a
member of the Board of Trustees, Kettering University.
Sanghi’s previous assignments were at Waferscale Integration
Inc., where he was Vice President, Operations, and at Intel
Corporation, where he held several management and engineering
In 2010, the Wall Street Journal ranked Sanghi second among
the top 28 long-serving CEOs of the S&P 500, EE Times named
him the Executive of the Year and the Phoenix Business Journal
featured him in the Most Admired CEOs list. In 1995, he
received the Arizona Entrepreneur of the Year Award. With
Sanghi at the helm, Microchip has also received many industry