Shiva Gowni    
Shiva Gowni
Corporate Vice President - Design Engineering

1. What are the key growth drivers that you see for the Indian semiconductor industry?

  • Increasing consumer demand for vastly improved digital experience

  • Mobility

  • Lower cost products to enable massive rural population

  • Access to PCs/tablets and

  • Internet to rural masses

2. What are the critical challenges facing companies looking to develop or expand existing semiconductor companies’ operations in India?

Costs have gone up by almost 30% from last year. This has been due to the following reasons:

  • STPI benefit no longer available coupled with govt’s aggressive transfer pricing & taxes

  • Higher salary increases

  • Stronger rupee

  • Rent + utilities going up and

  • High attrition

3. How is the regulatory environment in India impacting the Indian semiconductor industry?

  • Ease of business is better compared to a decade ago but cost of doing business has gone up too much

  • Transfer pricing/taxation is becoming more burdensome

  • Customs cycle times are going backwards

  • Service tax refunds are becoming more difficult We haven’t really gone up the value chain in semiconductor ecosystem and yet govt. incentives have become practically nil (both central and state: with a few states being exceptions)


3. What part does India play in the overall technology strategy and marketing strategy of AMD?

AMD India is a key part of AMD worldwide R&D. We have amazing engineering talent in India, and all product programs (in some form or other) flow through India design and SW teams. We are also investing carefully in S&M activity in India and grow our revenues methodically with lot of valuable products. AMD is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APUs) – which feature high-performance graphics and CPUs on a low-power chip targeted at mobile computing devices and PCs. AMD’s graphics and computing technologies power a variety of solutions including PCs, game consoles and the servers that drive the Internet and businesses.

4 . The AMD Mission is to

Lead through innovative, customer-centric solutions that empower businesses, enhance the digital lifestyle and accelerate global digital inclusion. We have gained excellent momentum with our ‘Win with Fusion’ campaign.

5. India is viewed as a gateway to other economies. How does your company plan to leverage the unique needs of India in the various market verticals?

India and China are collaborating closely on R&D as well as market development. India is also a gateway to South Asia.

Profile: Shiva Gowni is the Corporate Vice President – Design Engineering in AMD and manages AMD R&D in India. He comes with 26 years of experience in the semiconductor industry. He has done his M.S. in Electrical Engineering from Mississippi State University, USA and B.E. (Electronics and Communications) from Osmania University, Hyderabad. Prior to AMD, Shiva was a VP at Cypress Semiconductor and a Sr. VP at Conexant Systems. Shiva holds 12 US patents and published two papers. A well-known leader in his field, he is also known for his passion and commitment with which he leads his team.