Montu Makadia    
Montu Makadia
Director and Country Sales head
EVE Design Automation Pvt. Ltd.


1. What are the major challenges being faced by SMEs today?

The two trends that are permeating the IC design industry continue unabashed: growth in hardware complexity of SOC designs, now reaching into the 100+ million ASIC-equivalent gates, and growth in embedded software, now offsetting the cost of designing the hardware in average by a factor of 2-to-1. Both trends conjure to make design verification the most time consuming and costly proposition of the entire SOC design development cycle.

2. How do established players affect the future of SMEs?

By proving better and better tools to solve the challenging tasks of the IC designing process.

3. What can SMEs do to increase their market penetration/success?

SMEs should set the objective of becoming the leading design houses in design and verification of IC chips. Investing in the best technologies and outstanding training would be mandatory to achieve the goal.

4. What part does India play in the overall strategy of EVE?

EVE considers India a critical region for IC design verification. More and more leading companies are moving their design and verification tasks to India and EVE wants to play a pivotal role in this emerging country. Our goal is to be considered the mandatory choice for

hardware-assisted design verification for hardware and software.

Author of the article is Mr. Montu Makadia

Profile : Montu Makadia (MAK) has more than 17 years of rich experience in Sales and Business Development, working very closely with Top Level EDA, Semiconductor and Embedded System Companies in India. He has contributed aggressively in setting up successful business for the products as well as Chip Design, Verification and embedded firmware development, services companies in India.

He has undergone his Bachelors of Engineering in Electronics and Communication, from Manipal Institute of Technology (MIT), Manipal Karnataka.

Presently, he is heading EVE Design Automation Pvt. Ltd as Director and Country Sales head; successfully promoting Zebu, Xilinx FPGA based Emulation platform in India, since more than 4 years.

Prior to EVE, he managed sales and business development in the areas of Verification and embedded systems product development for “eInfochips” in Bangalore and Japan for more than 3 Years.

He also contributed in Sales activities at CoreEL (earlier CG-CoreEL). Mr. Montu began his career as Sales executive in the Field of Instrumentation offering turnkey solutions from Rockwell Automation, Fisher-Rosemount and Invensys in India.