|Joep van Beurden
Chief Executive Officer
1. What is your perception of the Indian Electronic Systems
Design & Manufacturing (ESDM) industry?
- My perception is that it is smaller than it should be. India
is well known as a software development and back-office
outsourcing centre, but less so when it comes to systems
design, (fabless) semiconductor companies and manufacturing.
My view is that the same strengths that India is using to be
so strong in software and outsourcing can and should be used
to strengthen its position in more hardware centric
2. What are the top 3 innovative trends CSR sees in ESDM
- First and foremost the internet of things or as we like to
call it, the internet of my things. Over the next decade we
will see a whole range of devices that will be connected that
today are not. Bluetooth Smart is going to be a key enabler
and CSR is investing significantly in the development of that
- Second there will be a huge change in the area of Health and
Wellbeing as the traditional model of curing ailments will
shift to prevention of disease and monitoring of key health
parameters in healthy people to get early warnings of problems
as they begin to develop. Low power connectivity – Bluetooth
Smart – again is a key enabler here.
Finally, the use of location technology will move indoors. GPS
technology has proven very important for use outdoors, bat as
we live 95% of our lives indoors, we are only utilizing 5% of
its potential. CSR is investing heavily in the development of
indoor location technology.
3. What part does India play in the overall technology
strategy and marketing strategy of CSR?
- India is the main (embedded) software development center for
4. How does India fare with regard to innovation in the
semiconductor domain? How do you place the competency f Indian
product and design companies as compared with MNCs?
- See question 1. India is second to none when it comes to
innovative prowess, but today is mostly seen as strong in
software, back-office outsourcing and consultancy. The same
skill set can and should be deployed to design, develop and
produce world beating products.
5. What would be the key market drivers in 2013 ?
- Mobile products (smart phones and tablets) and their
accessories such as wireless speakers and headsets.
6. In your view, what should India's focus be for the next
- Investment in better infrastructure
- Simplification of administrative rules around starting and
Stimulate innovative industries other than the ‘traditional’
software and outsourcing areas to diversify the economy and
make use of growth opportunities in areas such as Internet of
7. What would be your mission and vision statement for the
growth of the Indian ESDM industry?
- Innovative India: open for business!
8. What are the key verticals addressed by CSR in the next
- Internet of my things
- Deep indoor location
- Streaming Audio
9. What are the steps to be taken to increase the growth of fabless companies in India?
- Firstly it is important to grow the ecosystem of fabless
semiconductor companies to increase the pool of experienced
and capable engineers
- Secondly my view is that India would benefit from more
exposure of the current successes in the fabless industry
About the author
Joep van Beurden
Chief Executive Officer
Joep van Beurden, Chief Executive Officer, was appointed CEO
in November 2007. He has over 15 years of experience in
managing technology companies in the US and Europe. Prior to
joining CSR, Joep was Chief Executive of NexWave Inc., a
provider of embedded software solutions for the consumer
electronics market based in France. Prior to that Joep held
senior positions at Canesta Inc., a fabless semiconductor
company in San Jose, California and Philips Components also in
San Jose. Other roles include Engagement Consultant at
McKinsey & Company in Amsterdam, Crude Oil Trader at Royal
Dutch Shell in Rotterdam and Physics and Electronics Lecturer
at the University of Zambia in Lusaka. In January 2009, Joep
was appointed a director of the Global Semiconductor Alliance
(GSA), a not-for-profit organisation supporting collaboration,
supply chain integration and innovation in the global
semiconductor industry. He was appointed Chairman of the GSA
in December 2011 after serving as a Vice Chairman since
December 2009. He holds a Masters degree in Applied Physics
from Twente University of Technology in Enschede, The