President and Chief Executive Officer
1. What are the top 3 innovative trends you see in semicon
Semiconductor technology is defined by continuous innovation.
Three trends significant to PMC are:
Silicon as a hardware and software. Increasingly, Moore’s law
has enabled the most capable chips we have ever seen. With
this increase comes added development cost and the need to
leverage program investments across multiple applications.
This platform orientation requires more software content than
ever and allows for more system-level solutions than ever.
Development of next-generation interconnect technology as
copper reaches its power/ performance limits.
Wide adoption of DSP algorithms in high-performance
2. What part does India play in PMC’s overall technology
and marketing strategy?
As most of PMC’s global customers have set up their design
centres in India, and Indian design services companies are
managing many global projects from India, this region is very
strategic for PMC for new business demand creation and
technical support. Also, with the Indian Telecom sector’s
rapid growth, India has become a major market focus for many
of our OEM customers and for PMC as well.
3. What would be the key market drivers in 2012?
The fundamental market drivers we see are the explosion of
smart-phone-capable mobile devices, which puts the internet in
the hands of a growing number of users with fewer physical
restrictions on access. We also see rapid growth of video
traffic on the network, which drives a dramatic increase in
traffic. At peak times in the US market, one service, Netflix,
accounts for over 30% of aggregate traffic. And we are at a
very early stage of penetration. More capable mobile devices
and video will drive a huge demand on storage, optical and
4. How do you see the Indian engineering education
scenario? What do you think are its strengths?
India has a proportionately large young population that is
supported by an established education system with a number of
highly regarded technology institutes, such as the National
Institute of Technology, as well as regional engineering
colleges. PMC benefits from the India education system through
co-ops/internship programs as well as by hiring new grads. We
are pleased with the quality of engineers that we have hired
out of college.
5. How does your company plan to leverage the unique needs
of India in the various market verticals?
In the optical and mobile sectors, broadband growth is
prompting significant investment in the telecom infrastructure
in both FTTH and LTE. With the new National Telecom Policy
draft announced recently by the Indian government, preference
will be given to Telecom equipment developed and manufactured
in India. This creates an important opportunity Indian telecom
companies, and PMC can deliver the technology innovation to
partner with them.
About the author
President and Chief Executive Officer, PMC-Sierra
Gregory S. Lang has been a director of PMC and its President
and Chief Executive Officer since May 2008. Prior to his
appointment, Mr. Lang, was President and Chief Executive
Officer, and served as a director, of Integrated Device
Technology Inc (“IDT”). Mr. Lang joined IDT as its President
in October 2001 and became Chief Executive Officer in January
2003. In that position he led the organization and the
transformation of the company’s culture, financial structure,
core competencies and product direction resulting in increased
profits and revenue. From September 1996 to October 2001, Mr.
Lang was Vice President and General Manager, Platform
Networking Group, at Intel Corporation. Mr. Lang previously
held various management positions during his 15-year tenure at
Mr. Lang is a member of the board of directors the
Semiconductor Industry Association and is a member of the GSA
CEO Council. He is also a director of Intersil Corporation, an
analog semiconductor company, and an active member on the
Malaysia International Advisory Panel. Mr. Lang holds a
bachelor’s degree in Business Administration from the
University of Michigan, as well as a master’s of business
administration from Washington University.
PMC (Nasdaq:PMCS) is the semiconductor innovator transforming
networks that connect, move and store digital content.
Building on a track record of technology leadership, we are
driving innovation across storage, optical and mobile
networks. Our highly integrated solutions increase performance
and enable next generation services to accelerate the network
transformation. For more information