Ganesh Guruswamy    
Ganesh Guruswamy
Vice President & Country Manager
Freescale Semiconductor (I) Pvt. Ltd.


1. What is the impact of the Japan disaster on the automotive industry?

When a natural calamity of such a magnitude strikes, it delivers a huge blow to not just 1-2 industries in that region, but also to the economic fabric of the entire world.

As per reports, about one in every five microprocessor is made in Japan and when the calamity struck the country, it impacted the global automotive industry. The rolling blackouts and aftershocks made it difficult to resume production, thus hurting the auto parts supply chain and resulting in temporary shutdowns and lower production rates. Reports predicted that automakers could lose production of up to five million vehicles in the following four month post the disaster. Almost all the automakers formed a crisis team to find alternative suppliers.

Despite the grim situation, many Japanese auto firms have already started planning their future course of action to lead them to the path of recovery. The industry is confident that operations will start to normalize as early as July.

2.  What challenges and opportunities do you foresee in 2011-2012 in the areas of technology trends, business environment, new standards, and government policies?

Of late, more and more companies are focusing on ‘green technologies’ as the world is facing a severe shortage of renewable resources. Recent technological innovations have seen cars in the ‘economy’ mode, wherein features are active when required and can be disabledwhen not required. This not only saves fuel but also increases the shell life of the vehicle. With governments worldwide pressing increasingly for eco-friendly solutions, the bulk of R&D work is dedicated to green technologies.

Technology has been evolving at such a rapid speed that each year something new and indigenous hits the stores and takes us by surprise. And the more successful a technology, the higher are its chances of branching out to other domains.Userfriendly features built on GPS and Bluetooth technologies were developed for other platforms, but have been leveraged by other sectors too.

3. How do you place the competency of Indian product companies as compared with MNCs?

India has moved up the value chain and is now no longer providing products just to serve the global market.In fact, indigenous companies are now developing products to serve the growing local market. Indian companies have emerged as the biggest beneficiaries of the globalized economy. Competent R&D centers anda rising middle-class with higher purchasing power have been leveraged by Indian companies to great effect.

Taking a cue from local players, more and more MNCs are now going local in their bid to capture the hugely lucrative, albeit a very competitive, Indian market.

Profile: Ganesh is the Vice President and Country Manager of Freescale Semiconductor India.In his current role, Ganesh is responsible for positioning the India operations as a igh end Research & Development hub for Freescale globally. He also drives the development of futuristic and cutting edge technology at Freescale’s design centre in he region.

Ganesh was responsible for creating a Centre of Excellence for System on Chip (SoC) and Intellectual Property designs from India. He has over twenty years of combined, esign, development and team leadership experience in the semiconductor industry ranging from architecture to design and methodology.

Prior to joining Free scale, Ganesh worked for Advanced Micro Devices (AMD) in the Microprocessor Development Group on the development of X86 processors.

Ganesh has been awarded a patent in his name in the area of Real time Calibration using a PowerPC based SoC for embedded applications. He has also worked at the Indian Space Research Organization (ISRO) working on INSET projects.

He holds an M.S. degree in Electrical Engineering from The University of Idaho, USA.

While studying he worked at the Microelectronic Research Labs funded by NASA, developing solutions for different projects including a Reconfigurable Data path processor.