Happiest Minds Technologies
1. What is your perception of the Indian Electronic Systems
Design & Manufacturing (ESDM) industry?
India, though reasonably strong in Electronics System design,
lacks solid presence in the manufacturing area. To make a mark
in the global ESDM industry, we need to have many product
design companies who design and manufacture products in India.
Government can play a big role in this by promoting start –up
companies in product design and electronic manufacturing. We
also lack the eco system of electronic component industry. Eco
system will come up once design and manufacturing picks up
2. What are the top 3 innovative trends Happiest Minds
Technologies sees in ESDM technology?
- IOT (internet of things) wherein every small gadget
will be Smart, Secured and Connected.
- Energy efficient products & Home automation.
Low powered, Low cost wearable technology, and gesture
controlled devices with Artificial Intelligence sensors.
3. What part does India play in the overall
technology strategy and marketing strategy of your company??
India is an important market for Happiest Minds business. In
terms of Technology strategy, our approach is to invest based
on global trends and leverage Technology ecosystems both in
India and abroad.
4. How do you place the competency of Indian product and
design companies as compared with MNCs?
India can do product design but not many Indian companies are
into complete product designs. Complete end-to-end product design
services (designing from concept to product) is one of the key
focus area for Happiest Minds. Compared to MNCs Indian companies
offer the complete product design with a good eco-system to
enable design as per specs in a timely and cost effective way.
5. What would be the key market drivers in 2013 ?
Tablets, mobiles, Wearable devices, Gesture controlled
sensors, Low cost low powered M2M sensors.
6. In your view, what should India's focus be for the next
India should focus more on electronic manufacturing,
electronic product design, in addition to the focus on IT
7. How does India fare with regard to innovation in the
Most of the semiconductor work happening here are not complete
product designs, it is either verification work or designing a
portion of the chip. India need to start doing complete
end-to-end chip designs. There is a strong collaboration
needed between government and private sector to boost
innovation in the Semi industry. We need ready to use labs and
place for mutual collaboration and incubation centers to boost
8. What would be your mission and vision statement for the
growth of the Indian ESDM industry?
India to be a leading design and manufacturing hub for high quality
electronic goods for India and International markets
To achieve this, many product design and electronic
manufacturing companies have to come up in India. The design
that we do here has to meet global quality standards. Along
with manufacturing houses, we also require the electronic
component industry and several electronic test and
accreditation labs across India.
9. What are the key verticals addressed by Happiest Minds
Technologies in the next three years?
In the ESDM space, we focus on Networking, Storage,
Automotive, Consumer Electronics, Medical.
About the author
Ashok Soota, Executive Chairman, Happiest Minds, a
next generation IT Services company, is widely recognized as
one of the pioneering leaders of the Indian IT industry.
Prior to founding Happiest Minds in August 2011, Ashok led the
growth of Wipro’s IT business from $ 2 m to $ 500m run-rate.
Subsequently, he was founding Chairman & MD of MindTree and
led it through a very successful IPO. His second
entrepreneurial venture, Happiest Minds has already
established several benchmarks in the IT Services industry in
India and is on course to achieve its goal of being the
fastest to achieve USD 100 mn revenue.
Ashok began his career in 1965 with the Shriram Group of
Industries in India. In 1978, he became CEO of Shriram
Refrigeration, a company which was unprofitable for four
straight years. Ashok facilitated a complete turnaround,
making it profitable in his very first year and taking it to a
position of leadership in each of its product lines.
Ashok is a leader of industry. He was President of
Confederation of Indian Industry (CII), India’s largest
Industry association and also President of Manufacturers’
Association of Information Technology. He has served on Prime
Minister’s Task Force for IT and on the Advisory Council for
the World Intellectual Property Organization, Geneva. For his
contributions to India’s IT industry, he has been recognized
twice as IT Man of the Year, also as Electronics Man of the
Year, and recognized at Infocom 2013, Kolkata, as one of the
12 Gems who helped to build Indian IT Industry. The companies
he has led have created about 25,000 jobs during his
Ashok’s philanthropic contributions are channeled through
Ashirvadam, a Trust he has created for Environmental
Protection and help for the needy including vocational
training, education and medical assistance.
Ashok holds a Bachelor of Engineering degree from Roorkee
University (now IIT, Roorkee) and an MBA from the Asian
Institute of Management, Philippines. He is a Fellow of INAE.
Ashok’s hobbies include trekking, the outdoors, yoga, taichi