|Mr. Arunjai Mittal
Member of the Management Board
Infineon Technologies AG.
1. What are the top 3 innovative trends you see in semicon
As Infineon, we focus on the following 3 issues which are of
high importance for the modern society: Energy Efficiency,
Mobility and Security.
2. What part does India play in Infineon’s overall
technology and marketing strategy?
The India Design centre develops products for most of the
Infineon businesses. The India team works on hardware,
software and application development. India is also one of the
fastest growing markets for Infineon.Increasing investment by
India in infrastructure and on citizen services imply
increased use of Infineon solutions in energy efficiency and
smartcard applications. Infineon continues to strengthen its
marketing, sales and application engineering capability in
3. What are the critical challenges facing companies
looking to develop or expand existing semiconductor operations
The Indian Electronics System Design & Manufacturing Industry
is yet to mature and gain major share of India’s rapidly
growing electronics market. When electronics products are
designed here, decisions on semiconductor component selection
and manufacturing are carried out in India, the market
commitment by semiconductor companies is bound to increase
significantly. Also, when local consumption of semiconductors
grows, it will drive the need for semiconductors manufacturing
– both wafer production fabs as well as assembly and test
facilities. Government policies to support the same will act
as a catalyst.
4. How is the regulatory environment in India impacting the
Indian semiconductor industry?
We would welcome more proactive policies that encourage local
design and manufacturing of electronics and semiconductor
products. Example – attractive incentives for manufacturing,
R&D and training subsidies to help companies expand their pool
of human capital and more streamlined approval processes to
simplify the set-up of new entities.
5. How do you place the competency of Indian product
companies as compared with MNCs?
Thus far, we only see a handful of India based technology
driven product design companies in the ecosystem, though the
number of such companies is increasing in the recent past.
6. What would be the key market drivers in 2012?
We are convinced that our focus on the long-term trends of
energy efficiency, mobility and security is right . Indeed, we
continue to see that these focus areas will remain market
drivers not just in 2012 but also into the foreseeable future.
7. How do you see the Indian engineering education
scenario? What do you think are its strengths?
India has several world class engineering institutes. Indian
engineers have gone on to found and lead some of the most
innovative companies in the semiconductor industry. However,
we feel that the need of the hour is to develop a larger
number of engineering education institutes that train not just
the top engineers but also the broader base of technicians
that will be needed by India as it develops its manufacturing
potential. Here, the German apprenticeship system for
industrial training and development offers a good example for
India to follow.
8. How does your company plan to leverage the unique needs
of India in the various market verticals?
As India and China continue to grow and account for an ever
larger share of our end markets, we plan to increasingly
tailor our products towards these markets in-terms of price
About the author
Mr. Arunjai Mittal
Member of the Management Board
Infineon Technologies AG
Arunjai Mittal studied Electrical Engineering at Shivaji
University, Kohlapur, India. Additionally, he attended
management programs on mergers and acquisitions at the INSEAD
in Singapore and The General Management Program at Harvard
Business School in Cambridge, USA.
From 1992 to 1994, he served as Regional Marketing Engineer at
Siemens Ltd. in Mumbai and worked in the Communications and
Components Group of Siemens.
From 1994 to 2001, Arunjai Mittal worked at Siemens and later
Infineon Technologies APAC Ltd in Singapore. There he moved
from being responsible for Regional Marketing activities,
setting up the headquarter functions in APAC region, to being
Vice President for Power Semiconductors activities in the APAC
From 2001 to 2008, among other posts he headed the Power
Management & Supply business unit, partly from Munich,
Germany, partly from Villach, Austria. From October 2008 to
December 2011 he was responsible for the Division Industrial &
Multimarket (IMM) in Munich.
On January 1, 2012, Arunjai Mittal was appointed to the
Management Board of Infineon Technologies AG, where he is
responsible for Regions, Sales, Marketing, Strategy
Development and Mergers & Acquisitions (M&A).
About Infineon Technologies AG