Vice President and General Manager
1. What is your perception of the Indian Electronic Systems
Design & Manufacturing (ESDM) industry?
There is a significant amount of work being done in India in
the research, development and design space, However there
needs to be a thrust to boost manufacturing to be more
globally competitive. We expect that with the new government,
there will be a clear direction. This in turn will increase
investments into the country in the technology space.
2. What are the top 3 innovative trends TRS-RenTelco sees
in ESDM technology?
As mobile devices becoming increasingly prolific around the
globe we will see a fast ramp in the number of connected devices
per capita. In addition to the robust wireless networks required
to keep these devices connected we have the challenge of
reducing power requirements and making the devices easy to use.
Companies undertaking research and development in the design
centers across India are constantly faced with tight budgets,
short time to market and rapidly changing technology. Testing
and debugging these products has become increasingly more
complex often requiring very sophisticated high-cost equipment.
To address the increased cost of their test equipment Engineers
are being tasked with finding new and innovative ways of
reducing their cost of test.
3. What part does India play in the overall
technology strategy and marketing strategy of your company??
Our presence in India is an important part of our global
strategy. We are building in-country competence to address
regional markets in India and South East Asia from our office
in Bangalore. With a focus on the MNC design centers in India
we provide very sophisticated, high-cost, electronic test and
measurement equipment on a for hire basis for only as long as
the equipment is needed. This provides engineering teams to
pay a fraction of the cost of the equipment and only incur
this cost when a chip or device is actually in the design,
validation or debug stage of development. When the testing
capability is not expected to be needed for a period of time
the equipment can be returned to TRS-RenTelco and hired again
for the next need. In addition to cost savings this provides
and incredible amount of flexibility in the test design by
providing the ability to meet the any required test design
without being limited to the capabilities of the test
4. How do you place the competency of Indian product and
design companies as compared with MNCs?
Indian product design companies are well positioned to do design
and validation activity for their global customers. TRS RenTelco
is a part of their eco-system in India and around the globe
providing rental solutions for electronic test and measurement
equipment to support this activity.
5. What would be the key market drivers in 2014 ?
Smartphones, wearable technology, integration of health
parameters on these devices. We also see a constant push to
reduce the power requirements of these devices.
6. In your view, what should India's focus be for the next
End to end product design and bringing product and sub-system
manufacturing back to India.
7. How does India fare with regard to innovation in the
Most of the work being done in India is a small portion of the
overall chip/system design. We hope to see more work being
done at a system level.
8. What would be your mission and vision statement for the
growth of the Indian ESDM industry?
For India to further develop and build on its capability to
design, validate and manufacture electronic systems and itís
ecosystem to support this direction.
9. What are the key verticals addressed by TRS-RenTelco in
the next three years?
- Semiconductor and RF design companies
- Aerospace and Defense
About the author
Vice President and General Manager
John Skenesky was appointed Vice President and
General Manager of TRS-RenTelco in November 2011. He
previously served as the divisionís Director of Sales and
Product Management from June 2007 to November 2011 and
Director of Operations and Product Management from June 2004
to June 2007. Mr. Skenesky joined the Company in 1995 and
served in branch management and sales roles for the RenTelco
division. Prior to joining the Company, Mr. Skenesky served in
lab and product management roles at Genstar Rentals from 1991
to 1994. He also served in the United States Navy from 1984 to
1990 as an electronics technician on submarines. Mr. Skenesky
received his M.B.A. from Texas Christian University in 2007.