John Skenesky  
John Skenesky
Vice President and General Manager
TRS-RenTelco

 

1. What is your perception of the Indian Electronic Systems Design & Manufacturing (ESDM) industry?

There is a significant amount of work being done in India in the research, development and design space, However there needs to be a thrust to boost manufacturing to be more globally competitive. We expect that with the new government, there will be a clear direction. This in turn will increase investments into the country in the technology space.


2. What are the top 3 innovative trends TRS-RenTelco sees in ESDM technology?

As mobile devices becoming increasingly prolific around the globe we will see a fast ramp in the number of connected devices per capita. In addition to the robust wireless networks required to keep these devices connected we have the challenge of reducing power requirements and making the devices easy to use. Companies undertaking research and development in the design centers across India are constantly faced with tight budgets, short time to market and rapidly changing technology. Testing and debugging these products has become increasingly more complex often requiring very sophisticated high-cost equipment. To address the increased cost of their test equipment Engineers are being tasked with finding new and innovative ways of reducing their cost of test.



3.  What part does India play in the overall technology strategy and marketing strategy of your company??

Our presence in India is an important part of our global strategy. We are building in-country competence to address regional markets in India and South East Asia from our office in Bangalore. With a focus on the MNC design centers in India we provide very sophisticated, high-cost, electronic test and measurement equipment on a for hire basis for only as long as the equipment is needed. This provides engineering teams to pay a fraction of the cost of the equipment and only incur this cost when a chip or device is actually in the design, validation or debug stage of development. When the testing capability is not expected to be needed for a period of time the equipment can be returned to TRS-RenTelco and hired again for the next need. In addition to cost savings this provides and incredible amount of flexibility in the test design by providing the ability to meet the any required test design without being limited to the capabilities of the test equipment owned.


4. How do you place the competency of Indian product and design companies as compared with MNCs?

Indian product design companies are well positioned to do design and validation activity for their global customers. TRS RenTelco is a part of their eco-system in India and around the globe providing rental solutions for electronic test and measurement equipment to support this activity.


5. What would be the key market drivers in 2014 ?

Smartphones, wearable technology, integration of health parameters on these devices. We also see a constant push to reduce the power requirements of these devices.


6. In your view, what should India's focus be for the next 2 years?

End to end product design and bringing product and sub-system manufacturing back to India.


7. How does India fare with regard to innovation in the semiconductor domain?

Most of the work being done in India is a small portion of the overall chip/system design. We hope to see more work being done at a system level.


8. What would be your mission and vision statement for the growth of the Indian ESDM industry?

 For India to further develop and build on its capability to design, validate and manufacture electronic systems and itís ecosystem to support this direction.


9. What are the key verticals addressed by TRS-RenTelco in the next three years?

  • Semiconductor and RF design companies
  • Aerospace and Defense
  • Telecommunications



About the author
John Kenesky
Vice President and General Manager
TRS-RenTelco

John Skenesky was appointed Vice President and General Manager of TRS-RenTelco in November 2011. He previously served as the divisionís Director of Sales and Product Management from June 2007 to November 2011 and Director of Operations and Product Management from June 2004 to June 2007. Mr. Skenesky joined the Company in 1995 and served in branch management and sales roles for the RenTelco division. Prior to joining the Company, Mr. Skenesky served in lab and product management roles at Genstar Rentals from 1991 to 1994. He also served in the United States Navy from 1984 to 1990 as an electronics technician on submarines. Mr. Skenesky received his M.B.A. from Texas Christian University in 2007.